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Writing a business plan is essential prior to launching your business. You may think you have all the answers in your head: You know what you are going to do; you know to whom you are going to sell; you know what price points you are looking for, etc. But, if you do not take the time to write it out (in detail), then there is a high probability you will fail. The steps to writing out a business plan, for either an online business or a traditional brick and mortar business, are not that hard. But providing sufficient detail to try and convince an investor is. You should take at least that much interest in your business (and your business plan) even if you are the only investor in your business. After all, you don't want to lose "your investment" in the business, do you? You should take a look at all areas of your business just as if you were investing money in someone else's business. Only then will you know if you have all your bases covered

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